How Heirloom supports Project Flamingo
Heirloom was born in a moment of deep vulnerability. When our founder, Ails, received a breast cancer diagnosis, she was surrounded by support: a loving family, a steady career with a compassionate employer, and access to quality healthcare and medical aid. This is not the reality for many South African women.
Throughout her breast cancer journey, Ails found herself thinking of the women who walk this path alone, without the support and access she was so fortunate to have. The journey itself is demanding enough; to face it without care felt unthinkable. Out of that empathy grew a desire to help, guided by an organisation that understands what needs to be done.
Today, Heirloom is proud to donate 5% of every online purchase to Project Flamingo, a non-profit organisation that supports vulnerable women on their journeys with breast cancer in the South African Public Health sector. Project Flamingo’s life-changing services include:
A catch-up surgery program, which reduces long surgical waiting times by facilitating weekend surgeries with volunteer surgeons and anaesthetists, and existing hospital infrastructure.
A holistic patient support program, which provides pamper packs, food parcels and emotional support to vulnerable patients throughout their breast cancer journey.
Health system strengthening, by stepping in where the system is under pressure to close critical care gaps. Whether it’s funding diagnostic scans, improving hospital spaces, making sure critical tests happen faster or funding psychologists to provide emotional support, their work helps to ease the journey for patients and medical teams alike. It’s about creating a more humane and hopeful experience – one that restores dignity.
Broader advocacy and education, alongside support for life-changing stoma reversal surgery.
Helping women navigating their breast cancer journey brings a beautiful purpose to Heirloom… and that’s what life, and the legacy we leave behind, are truly about.
Learn more about Project Flamingo:
SPECIAL DELIVERY
We’ll go the extra mile for you. Orders over R1 000 qualify for free delivery, while orders over R2 200 come with a complimentary discovery set, containing 5ml of each of our signature Eau de Parfums.
Sustainability
We are committed to conscious luxury. Our products are all animal friendly, and our candles are crafted from 100% natural soy wax. We source sustainable materials wherever possible and believe that Planet Earth is the ultimate Heirloom.
PASSION & PURPOSE
5% of every online purchase goes to Project Flamingo, a non-profit organisation that supports vulnerable women on their journeys with breast cancer in the South African Public Health sector.